ROI Calculator
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Inside Track — ROI Calculator
Quantify the commercial cost of your current approach and project the return from deploying Inside Track across your sales and marketing function.
Your Team
Define the size and fully loaded cost of your commercial function
Individuals who prospect, qualify, and close — including BDRs, account executives, and account managers.
Those who build campaigns, develop messaging, and manage go-to-market content and positioning.
Salary, employer NI, pension, benefits, management overhead, and tools licence cost per head.
Same basis as above, applied to campaign and marketing staff.
Sales Effort & Targeting
Estimate how much sales capacity is currently absorbed by poor-fit accounts
Time spent on accounts unlikely to convert — due to weak qualification, incorrect targeting, or absence of validated buying signals. Industry benchmarks suggest 25–40% without structured qualification data.
The reduction in wasted effort from structurally better-qualified targeting. A conservative estimate is 30–40%; this does not require perfection — only materially fewer hours spent on the wrong accounts.
How to read this: If your sales team directs 30% of its effort at accounts that will not convert, and Inside Track improves that by 40%, you recover 12% of total sales capacity — redirectable to higher-fit opportunities without adding headcount.
Campaign Performance
Estimate the commercial value of evidence-based campaign targeting and messaging
Count each distinct campaign or go-to-market push targeting a defined segment or set of accounts.
Total pipeline — not revenue — that a typical campaign is designed to generate or influence. Use a conservative figure if uncertain.
The improvement in pipeline conversion or quality from evidence-based targeting and buyer-specific messaging versus current generic approach. Even a 10–15% improvement compounds significantly across multiple campaigns annually.
Research & Preparation Time
Quantify the cost of the manual work that Inside Track’s Sales Accelerators replace
Account research, meeting preparation, qualification analysis, LinkedIn lookups, and competitive background work. Typically 6–12 hours per month for active salespeople.
Market research, buyer behaviour analysis, persona development, competitive messaging, and campaign brief development. Typically 10–20 hours per month.
A reasonable blended rate based on fully loaded costs across the roles involved. For mid-market businesses, £40–55 is a common range.
The proportion of current research and preparation replaced by Inside Track’s structured outputs. Human judgement and contextualisation remain necessary — this reflects the share that becomes redundant.
Inside Track Investment
Your estimated total annual spend including the Managed Data Service and role-based seats
Total annual cost comprising the platform data subscription and all role-based seat licences (sales users, sales admins, campaign users, campaign admins). Contact Inside Track for a tailored quote.
Scenario
Results shown at 100% of your entered assumptions.
Realistic example figures shown — enter your own numbers below to see your result.
Net Annual Return
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after investment
First-Year ROI
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return on investment
Investment payback period
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Annual value breakdown
Total cost of wasted sales effort
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Recoverable from better targeting
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Total cost of manual research & prep
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Recoverable via Inside Track outputs
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Value of improved campaign performance
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Total annual recoverable value
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Inside Track annual investment
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Net annual value
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Board-Ready Summary
Enter your assumptions to generate a board-ready investment narrative.
Why This Matters
- Wasted sales effort is a structural cost, not a performance problem. Deterministic targeting eliminates it at source rather than compensating through higher activity levels.
- Campaigns built on assumed buyer needs require more iterations and produce lower conversion rates. Evidence-based messaging, grounded in researched triggers and barriers, removes this inefficiency before the campaign launches.
- The Inside Track Sales Accelerators ensure that the same evidence base drives targeting, qualification, campaign positioning, and sales execution — removing the fidelity loss that occurs when strategy is interpreted manually at each stage.
- The opportunity cost of inaction compounds monthly. Each cycle of poor targeting, generic campaigns, and manual research is a recoverable loss that this calculator makes visible.
- This model does not capture second-order effects: improved win rates, shorter sales cycles, higher average deal values, or reduced team attrition from a consistently better-performing commercial function.