For B2B sales and marketing professionals in UK technology
Sell on evidence, not inference.
Inside Track is the evidence-led intelligence platform anchored to Companies House. Every account resolved against the UK’s authoritative legal registry. Every recommendation traceable to source. No scraped data. No probabilistic scoring.
Built differently from the ground up.
Resolved against Companies House. Not scraped. Not inferred.
Classification and supplier mapping across the UK technology market.
Every output traceable to an identifiable source.
What Inside Track does
Turns market evidence into better commercial decisions.
Inside Track connects account targeting, qualification, campaign planning and sales preparation to the same evidence base.
Targeting anchored to Companies House. Every account resolved against the UK’s authoritative legal registry. No scraped profiles, no entity ambiguity, no time wasted on poor matches.
Evidence, not inference. Every insight cited and traceable. Triggers, barriers, investment context, supplier relationships. Auditable account prioritisation rather than opaque scoring.
Barriers as well as buying signals. We capture the structural reasons accounts don’t buy, separating latent opportunity from poor fit. Campaign messaging and sales engagement reflect how buyers actually think.
Closed-loop from intelligence to execution. The same evidence that identifies the account shapes qualification, campaign generation, sales preparation and follow-up.
Tools
Two tools. Ten minutes each.
The Assessment finds where commercial effort is being lost. The Calculator quantifies what that costs and what Inside Track would return. Together they build the case for change.
Business Readiness Assessment
A diagnostic across the three places where commercial effort is most often lost: account selection, pipeline qualification and getting intelligence into a form salespeople can act on.
Take the AssessmentROI Calculator
Quantifies the commercial cost of your current approach and projects the return from deploying Inside Track across sales and marketing.
Use the CalculatorHow it works
From diagnosis to action.
A quick, evidence-led route from identifying waste to building the commercial case for change.
Diagnose
Find where commercial effort is being lost.
Quantify
See what your current approach is costing, and what Inside Track returns.
Anchor
Deploy Inside Track across sales and marketing. Every account anchored to Companies House and every recommendation traceable to source.
Sell on evidence, not inference.
Take the Assessment or the Calculator. Ten minutes. No signup. No sales call.